🔹 Needed for NSW Government Branding
The visual representation of NSW Government.
The below guidance covers the use of the NSW Government logo in digital. View the NSW Government Visual identity system for full logo requirements specific to your brand classification.
The NSW Government Waratah logo is the default logo for all NSW Government communications and has high awareness in the NSW community.
The clear space for a NSW Government branded site is 100% of the width of the ‘N’ across all applications (except when used in app icons, or social media profiles).
Where the NSW Government logo appears next to another logo, it should be vertically centred and separated by a minimum distance of twice the width of the ‘N’ from NSW.
The NSW Government logo should be 76px in height on large screens (≥ 992px), and 48px in height on small screens (< 991px).
While the Primary logo should always be used where size permits, when we drop below its minimum size recommendations, there are two small use logos available for use depending on the application:
These logos have been designed to ensure accessibility and clarity at all sizes.
Each brand classification has specific requirements for displaying the NSW Government logo. The below guidance covers the use of the NSW Government logo in digital and examples using the NSW Design System header component.
For full logo requirements for your brand classification view the NSW Government Visual identity system.
The NSW Government logo is the only logo used with site descriptor displayed to the right.
In the rare case where there is a user need to refer to the overarching department, a secondary descriptor can be added. Usage for this requires approval from the NSW Government Brand Team.
The co-brand logo and NSW Government logo should be visually equal in size and separated by at least twice the width of the ‘N’ of the NSW Government logo. Two header options are available for square or rectangular logos to maintain equal visual sizing.
For independent entities, the independent logo is a standardised text-based logo. The NSW Government logo or any additional graphics are not used at all.